1why is the senior market becoming more attractive 2what generational group is powering the growth of seniors it shows why the senior market is becoming more attractive, and what generational group is powering the growth of seniors. Why is the senior market becoming more attractive once a person enters the ‘retiree’ age group (starting at the age of 55 and older), he or she will become a member of that demographic group for the rest of his or her life.
Interest in the senior market emerged in the 1960s and '70s, finally becoming widespread in the 1990s as advertisers began to understand and respond to several ongoing trends the first of these, beginning in the 1960s, was the movement by older people to establish themselves as a group with civil rights.
In a recent market watch article on the topic, internet expert jakob nielsen says though there’s far more interest in catering to teenagers, “there is probably 10 times much money to be made from seniors” seniors have far more income than teens—and in fact are affluent overall, market watch reports. Effective marketing plans start with the assessment of your marketplace, and senior citizens make up a sizeable portion of this demographic marketing to seniors involves establishing a relationship, building trust and providing opportunities for growth, learning and interaction. Marketing to the generations, page 2 introduction given this description, here are some suggestions about how to market more successfully to the depression generation segment first of all, use themes that stress active lifestyle and that this generation increasingly is becoming more tech savvy, eg, they use ebay to.
Why is the senior market becoming more attractive 2 what generational group is powering the growth of seniors although older americans are often overlooked in the rush to target hipper, younger groups as customers, in reality, seniors are a huge market—and getting bigger.
1why is the senior market becoming more attractive 2what generational group is powering the growth of seniors it shows why the senior market is becoming more attractive, and what generational group is powering the growth of seniors thorough discussions are provided for both case questions.
By the mid-1980s, more than half of the largest us corporations were to some degree targeting products, services and advertising to the senior market the broader market many successful ad campaigns of the 1980s and '90s employed older celebrities as spokespersons for products or services aimed at seniors and other markets.