For example, a student buying a favourite hamburger would recognise the need (hunger) and go right to the purchase decision, skipping information search and evaluation however, the model is very useful when it comes to understanding any purchase that requires some thought and deliberation.
Consumer behaviour is an inter-disciplinary social science that blends elements from psychology, sociology, social anthropology, ethnography, marketing and economics, especially behavioural economics it examines how emotions, attitudes and preferences affect buying behaviour.
Consumer buying behavior is an art and science studied by major corporates, and one which marketers are trying to influence and affect at all times 5 stages of consumer buying behavior are stages each customer goes through when they are purchasing a product.
To understand consumer buyer behaviour is to understand how the person interacts with the marketing mix as described by cohen (1991), the marketing mix inputs (or the four p’s of price, place, promotion, and product) are adapted and focused upon the consumer. What is consumer buying behavior definition of buying behavior: buying behavior is the decision processes and acts of people involved in buying and using products need to understand: why consumers make the purchases that they make what factors influence consumer purchases the changing factors in our society consumer buying behavior refers to the buying behavior of the ultimate consumer. 1) complex buying behavior:- when the consumer is highly involved in the buying and there is significant differences between brands then it is called complex buying behavior so in this case the consumer must collect proper information about the product features and the marketer must provide detailed information regarding the product attributes.
The consumer buying process is a complex matter as many internal and external factors have an impact on the buying decisions of the consumer consumer buying behaviour is influenced by intenal and external factors. The more expensive the good is the more information is required by the consumer there are four types of consumer buying behavior on the basis of buyer involvement while purchasing any product.
Consumer buying behavior is the mix of a consumer's attitudes, preferences, and decision-making process when the consumer is acting in the marketplace to buy a good or service the standard behavioral model of consumer purchase decision making is problem identification , information search , evaluation , purchase , and post-purchase evaluation.